#121 - What is social proof? (Persuasion: 3 of 7)

Further episodes to dive deeper into topics discussed here are:

• #115 - What is persuasion? (0 of 7)
• #116 - What is reciprocity? (1 of 7)
• #117 - What is commitment and consistency? (2 of 7)
• Influence, by Robert B. Cialdini
• Persuasion, by Daniel J. O'Keefe

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Intro/outro music: Fly Away by Mountaineer